OMNIX Local 3 Pack MAP Service for Blacktop Services Inc

Hey Larry,
Sorry for the delay – we got nailed right before the weekend! I am in today and wanted to get this out to you. I’ve been looking at your competition, pulling their backlinks and citations, and it’s clear they’ve spent money on SEO and Maps — and it’s paying off for them.

Here’s what I recommend to put Blacktop Services ahead of them in Dutchess County.

✅ On a Side Note – Recommended Short-Term Lead Strategy – Facebook Lead Campaign. A lot of our clients will run a direct targeted FB/IG campaign to drive leads now and get the phone ringing while Rankings start! 

Rankings will start moving mid-late Sept (sometimes sooner – we are good :). – Info on FB/IG below – Google is just taking your money. Our guys are getting leads every week.

No Contracts – Month to Month as needed – for MAPS, we recommend budgeting for 3 months for solid positioning in the MAPS

The Problem

Right now, companies like Mr. Blacktop are showing up in Google’s Local 3-Pack for paving searches across Dutchess County — and taking those calls before customers ever see your name.

Why This Matters

• The Google Local 3-Pack captures 71% of clicks from local searches.

• High-intent terms like asphalt paving, driveway paving, and parking lot paving mean customers are ready to hire.

• A focused 20-mile radius keeps you visible in every key town without wasting reach.

Our Plan to Put You in the Top 3

Step 1 – Audit & Competitor Analysis

• Local ranking check for Dutchess County (20 20-mile radius)

• Competitor benchmarking (Mr. Blacktop and others)

• Keyword targeting for the highest-value services and towns

• Identify quick-win opportunities

MAP Points (not included in the base plan) – Visual Proof of Ranking Coverage

We use a system called MAP Points to track exactly where your business ranks in Google’s Local 3-Pack across your service area.

• Each point on the map represents a physical location where we check your Google Maps ranking for a target keyword.

• Green points = top 3 positions (Local 3-Pack)

• Yellow/orange points = close but need improvement

• Red points = competitors outranking you

By running these scans for key paving keywords in Dutchess County, we can:

1. See exactly where you’re winning and where you’re losing visibility.

2. Target low-performing areas with GEO pages, backlinks, and optimizations.

3. Show measurable progress over time with before/after maps so you can see coverage growth.

This visual makes it instantly clear where Blacktop Services is dominating — and where competitors like Mr. Blacktop are taking calls.

Step 2 – Optimize, Boost & Build Authority

• Google Business Profile Optimization – Service list, photos, service areas, regular posts

• Local SEO Signals – NAP consistency, geo-tagged images, high-value local keywords

• Local Citations – Accurate listings on Yelp, BBB, Angie’s, Houzz, and more

• Backlinks – High-quality local and industry links to strengthen authority

• Content Strategy – Location-based service pages (GEO pages) for every major town in Dutchess County

What Are GEO Pages & Why They Matter for Maps Rankings

GEO pages are individual web pages targeting a specific service in a specific location — for example:

• “Driveway Paving in Beacon, NY”

• “Parking Lot Paving in Hyde Park, NY”

These pages are optimized with local keywords, project photos, and service details for that exact area.
When someone in that town searches for paving services, Google sees you have a dedicated, relevant page and is more likely to show your business in the Local 3-Pack for that location.

• Review Growth Plan – Consistent review requests and engagement

• Schema Markup – Local Business schema to boost Google’s understanding of your business

Step 3 – Maintain & Dominate

• Secure top 3-Pack spots for target keywords

• Track competitors monthly and adjust strategy

• Continuous updates, posts, and optimizations to hold rankings

Recommended Short-Term Lead Strategy – Facebook Lead Campaign

While MAP rankings are building, we recommend replacing any current Google Ads spend with a Facebook Lead Campaign targeting homeowners and property managers in Dutchess County.

Why Facebook for Pavers Works Better:

• 70% better cost-per-lead compared to Google Ads in the paving industry

• Targets both active searchers and people who didn’t even realize they needed paving until they saw your ad

• Includes built-in lead forms that make it easy for customers to request a quote without leaving Facebook

• Can be geo-targeted down to the exact towns in your 20-mile radius

This means you start generating high-quality paving leads right away while we work on getting your business into the top 3 spots in Google Maps for long-term results.

Options

Basic Plan – $775 First Month (drops about 10-15% after setup)

• GBP optimization

• Local keyword research & NAP consistency

• Basic citation building

• Monthly performance tracking

Standard Plan – $975 First Month (drops about 10-15% after setup)

• All Basic Plan features

• Google MAP Points —

• Advanced GBP optimization with posts/offers

• On-page SEO for local keywords

• High-quality backlink building

• Locally-focused blog content

Premium Plan – $1,350 First Month (drops about 10-15% after setup)

• All Standard Plan features

• Ongoing competitor analysis & strategy adjustments

• Advanced technical SEO & schema markup

• Aggressive content & backlink growth

Bottom Line

Every month you’re not in the Google Local 3-Pack, you’re handing jobs to competitors.
With this plan — combined with a short-term Facebook campaign — we’ll make Blacktop Services the first name customers see when they search for paving in Dutchess County.

✅ Let’s start now and target peak search months — results can start showing in as little as 60 da